1. Check out Coach on the CouchFrom Precious | December 2011
Precious Marketing Gems from Jo Sealy
3 Marketing Tips For 2012
It’s almost the end of the year and a great time to take stock on how you market
your business.
Try the ‘3 M’ approach:
1. Market. OK, you have a product or service that you're waiting to unleash to
the world but do you really know who your client is? So many businesses fail
not because of a bad idea, but because they haven’t done their research. If
you know what’s happening in the market in which you wish to operate and who
your target market is, you have the starting point for success.
2. Message. When you’re clued up on the environment in which you are
operating and who you’re talking to, a curious thing becomes clear –
that there’s more than one potential target group for your service or
product. What particular need is your product or service providing? That’s
where your message comes from and each target group is likely to need
a different kind of marketing message.
3. Media. Now that you know who you’re speaking to and what you’re saying
to them, how do you actually attract their attention? Remember to create
communications with the customer in mind. For example, engaging with
student budget traveller is likely to require a different type of media
approach compared to the needs of a luxury hip hotel user. One size does
not fit all.
Remember - do just a little bit of marketing, every day.
Jo Sealy runs marketing agency www.to-market.co.uk and www.josealyphotography.com
Twitter: @Jo_Sealy or @to_market
Facebook: www.facebook.com/ToMarket
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