Advertise with Precious
31 March, 2008
Talk to me...
With over 80,000 visitors monthly, advertising with PRECIOUS is a unique chance to engage directly with this key audience.
90% of Precious women are of African, Caribbean or Asian descent.
Ask about our new loyalty plan...it's nice to be rewarded for being a regular client, isn't it?
PRECIOUS isn't just a social media platform, providing a multitude of ways for women of colour to network and engage both on and offline, PRECIOUS is an established information-orientated website too, with a proven track record of delivering the goods. PRECIOUS regularly partners the corporate FTSE 100 company Pearson Plc alongside grass roots public service organisations like the British Library, nurturing and rewarding British women of colour's talent, potential and committment.
Award winning PRECIOUS, established in 1999, was the first of kind and is still the leading online choice for women of colour across the country. Due to years of sweat building a brand that people feel good about and truly trust, PRECIOUS offers access, that precious commodity service providers, advertisers and amateur bloggers alike long for. Access to the people and organisations that women of colour want to hear from, in the form of exclusive events and interviews with the community's most renowned, respected, and exciting voices. This kind of access results in brand appeal and an expanding, passionately engaged audience.
80% of Precious women are from the 21- to 40-year-old demographic, and 32% have a business bank account.
Ofcom reported last year that "Consumers from ethnic minority groups are among the most enthusiastic and technology aware consumers of communications services in the UK". Recent statistics show that women in the 25 to 49 age bracket are increasingly spending more time and money online, more time than men now. And while traditional print magazine publications are struggling, there is a marked increase in interest in women's health and beauty, motherhood, women's home interests and business and finance content, all areas of key significance to PRECIOUS.
The PRECIOUS audience is diverse; we say 'For Women of Colour' in our strapline because we are inclusive, contemporary and open. With so many areas of common ground between PRECIOUS women, we can help you target your communications in creative sophisticated ways. Foluke Akinlose, who founded PRECIOUS, has a proven instinct for what women want, from ITN researcher to editor of the Everywoman website, she knows both the grit and the glamour of women's ever changing habits, and how to respond to and expand on those desires and needs, adding real value to the lives of women of colour.
Talk to us now on 07950814371....or write to us at value@preciousonline.co.uk
To advertise a job please call the number above or send us an email to jobs@preciousonline.co.uk