Advertise with Precious | Updated October 2009
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With over 80,000 visitors monthly, advertising with PRECIOUS is a unique chance to engage directly with this key audience.
90% of Precious women are of African, Caribbean or Asian descent.
Latest research from Diversity Works concludes: “Any organisation that does not have a diverse work force or a diverse supply chain, or is not working towards having them is committing slow economic suicide. It is simply a matter of good management and any organisation that does not enjoy good management will not survive.”
People from black, Asian or other minority ethnic (BAME) groups make up 6.4% of the total population of working age in the UK. Across the country BAMEs will account for half the growth in population of working age over the next 10 years.
London is the most diverse region in Britain. Nearly half of the U.K.'s total minority ethnic population lives in the capital, where they comprise over 32% of all residents, largely represented by Africans, Caribbeans and South-East Asians.
Mintel Research estimates that by 2011 people from BAME groups will be a “majority” in half of the London boroughs.
More details about advertising and digital engagement with PRECIOUS below.
PRECIOUS isn't just a social media platform, providing a multitude of ways for women of colour to network and engage both on and offline, PRECIOUS is an established information-orientated website too, with a proven track record of delivering the goods. PRECIOUS regularly partners the corporate FTSE 100 company Pearson Plc alongside grass roots public service organisations like the British Library, nurturing and rewarding British women of colour's talent, potential and committment. Have a look over at www.preciousawards.com for more.
Award winning PRECIOUS, established in 1999, was the first of kind and is still the leading online choice for women of colour across the country. Due to years of sweat building a brand that people feel good about and truly trust, PRECIOUS offers access, that precious commodity service providers, advertisers and amateur bloggers alike long for. Access to the people and organisations that women of colour want to hear from, in the form of exclusive events and interviews with the community's most renowned, respected, and exciting voices. This kind of access results in brand appeal and an expanding, passionately engaged audience.
80% of Precious women are from the 21- to 40-year-old demographic, and 32% have a business bank account.
Ofcom reported last year that "Consumers from ethnic minority groups are among the most enthusiastic and technology aware consumers of communications services in the UK". Recent statistics show that women in the 25 to 49 age bracket are increasingly spending more time and money online, more time than men now. And while traditional print magazine publications are struggling, there is a marked increase in interest in women's health and beauty, motherhood, women's home interests and business and finance content, all areas of key significance to PRECIOUS.
The PRECIOUS audience is diverse; we say 'For Women of Colour' in our strapline because we are inclusive, contemporary and open. With so many areas of common ground between PRECIOUS women, we can help you target your communications in creative sophisticated ways. Foluke Akinlose, who founded PRECIOUS, has a proven instinct for what women want, from ITN researcher to editor of the Everywoman website, she knows both the grit and the glamour of women's ever changing habits, and how to respond to and expand on those desires and needs, adding real value to the lives of women of colour.
Talk to us now on 07950814371....or write to us at firstname.lastname@example.org
To advertise a job please call the number above or send us an email to email@example.com